News information
China's hardware industry presents six characteristics
Date：2017-04-05 Hits：
China hardware industry from the last century since 90s has maintained a momentum of rapid development, has now become the world's most important hardware power, but it is undeniable that China's hardware industry in many aspects of product development, innovation, brand management, marketing management, enterprise scale, financial strength and other hardware with the world famous enterprises have great the gap. But I believe that through the joint efforts of all parties, these difficulties can be overcome and resolved. At present, China has developed a phased development plan: by 2010, hardware manufacturing was significantly improved, part of the industry into the international advanced level; by 2020, the overall hardware manufacturing industry reached the international advanced level. China's hardware industry has great potential and broad market prospects, the relevant hardware companies should be brave enough to meet the challenges, seize market opportunities, and the development of the industry!
Hardware products export surge, comparative advantages; capital operation is active, driven enterprise resource sharing among enterprises; polarization, bring the market rational; high-tech content increased, enhance market competitiveness of products -- "the domestic competition internationalization, the international competition" will be the characteristics of China's hardware industry in the next few years of development, and the specific in the following 6 aspects.
First, China's status as a global hardware manufacturing center will be further stabilized
China's economic facilities are perfect, the industry is mature and the labor cost is low, and it has the comparative advantage of the global hardware manufacturing center. To strengthen the center position of the first performance of the overall growth in recent years, the export of hardware products: main hardware products export growth rate higher than the output growth rate, higher than the domestic market sales growth rate; the main metal products in full bloom, power tools, hand tools, building hardware products, these traditional products export growth very high. The huge market and the gravity of the central position will further attract the transfer of the manufacturing center of the hardware multinational company to china.
Two, the capital operation of the industry will tend to be active, cooperation between enterprises will be significantly enhanced
In the global competitive environment, in order to obtain a favorable competitive position and enhance competitiveness, industrial capital is another theme of the operation of the industry. From the capital point of view, the main feature of the current expansion of capital is increasing. From the point of view of competitive behavior, the cooperation of resource sharing among enterprises is increasing.
Three, hardware companies will further exacerbate polarization
The next few years will be the high-speed shock of the hardware industry, the direct consequences of this high-speed shock is leading to the current trend of expansion of the hardware brand camp polarization. Is expected in the next few years to be able to survive in the market of hardware companies are not so much now. But the hardware industry will bring great opportunities for high-speed shocks, the results of the shock will make the market more rational operation.
Four, sales channels will be a profound change in the competition between channels is also increasingly fierce
On the one hand, manufacturers strengthened the control of the retail terminal, and strive to reduce the marketing chain, save the cost of sales, the sales channels to the professional direction, the enterprise sales model can adapt to diverse toward the direction of market development. On the other hand, the trend of the development of the retail industry makes the status of the large chain stores rising, the ability to control the industry to strengthen, to participate in and lead to the previous price competition led by manufacturers. Large retailers with their broad market coverage, procurement scale and cost advantages, in terms of product pricing, payment, delivery and other aspects of the production capacity of the enterprise will be enhanced. At the same time, the international market for our hardware product requirements will gradually change, will have higher requirements for Chinese product quality, packaging, delivery period, and gradually extended to the R & D and production processes and products, products and environmental protection, energy resources, combine the human environment.
Five, the market competition will shift from price oriented to high-quality, high-tech products
With the deepening of competition, the profit margins of the hardware industry chain in various stages are compressed, reducing the price of space. More and more enterprises realize that it is not the direction of long-term development to rely solely on price competition, so as to explore new development path. Many hardware companies to increase investments in technology, the development of new high technology products, product differentiation as a long-term development of the enterprise, to seek new market demand, the establishment of a new economic growth point, to achieve the sustainable development of enterprises.
Six, the integration of domestic and foreign enterprises will further accelerate
In order to improve their own strength and expand the international market, the domestic hardware companies will accelerate the integration of foreign enterprises through various means to improve product quality and competitiveness. In the United States, Japan and other countries continue to expand the traditional market, while in Southeast Asia, the Middle East, Russia, Europe, Africa, etc. will be fully flowering. Overall, China's hardware industry will continue the momentum of structural adjustment, but at the same time there will be some bright spots. Hardware companies polarization will become increasingly fierce, some companies do not adapt to market competition through different channels to withdraw from the market competition, and hardware giant will gradually surfaced.
Hardware products export surge, comparative advantages; capital operation is active, driven enterprise resource sharing among enterprises; polarization, bring the market rational; high-tech content increased, enhance market competitiveness of products -- "the domestic competition internationalization, the international competition" will be the characteristics of China's hardware industry in the next few years of development, and the specific in the following 6 aspects.
First, China's status as a global hardware manufacturing center will be further stabilized
China's economic facilities are perfect, the industry is mature and the labor cost is low, and it has the comparative advantage of the global hardware manufacturing center. To strengthen the center position of the first performance of the overall growth in recent years, the export of hardware products: main hardware products export growth rate higher than the output growth rate, higher than the domestic market sales growth rate; the main metal products in full bloom, power tools, hand tools, building hardware products, these traditional products export growth very high. The huge market and the gravity of the central position will further attract the transfer of the manufacturing center of the hardware multinational company to china.
Two, the capital operation of the industry will tend to be active, cooperation between enterprises will be significantly enhanced
In the global competitive environment, in order to obtain a favorable competitive position and enhance competitiveness, industrial capital is another theme of the operation of the industry. From the capital point of view, the main feature of the current expansion of capital is increasing. From the point of view of competitive behavior, the cooperation of resource sharing among enterprises is increasing.
Three, hardware companies will further exacerbate polarization
The next few years will be the high-speed shock of the hardware industry, the direct consequences of this high-speed shock is leading to the current trend of expansion of the hardware brand camp polarization. Is expected in the next few years to be able to survive in the market of hardware companies are not so much now. But the hardware industry will bring great opportunities for high-speed shocks, the results of the shock will make the market more rational operation.
Four, sales channels will be a profound change in the competition between channels is also increasingly fierce
On the one hand, manufacturers strengthened the control of the retail terminal, and strive to reduce the marketing chain, save the cost of sales, the sales channels to the professional direction, the enterprise sales model can adapt to diverse toward the direction of market development. On the other hand, the trend of the development of the retail industry makes the status of the large chain stores rising, the ability to control the industry to strengthen, to participate in and lead to the previous price competition led by manufacturers. Large retailers with their broad market coverage, procurement scale and cost advantages, in terms of product pricing, payment, delivery and other aspects of the production capacity of the enterprise will be enhanced. At the same time, the international market for our hardware product requirements will gradually change, will have higher requirements for Chinese product quality, packaging, delivery period, and gradually extended to the R & D and production processes and products, products and environmental protection, energy resources, combine the human environment.
Five, the market competition will shift from price oriented to high-quality, high-tech products
With the deepening of competition, the profit margins of the hardware industry chain in various stages are compressed, reducing the price of space. More and more enterprises realize that it is not the direction of long-term development to rely solely on price competition, so as to explore new development path. Many hardware companies to increase investments in technology, the development of new high technology products, product differentiation as a long-term development of the enterprise, to seek new market demand, the establishment of a new economic growth point, to achieve the sustainable development of enterprises.
Six, the integration of domestic and foreign enterprises will further accelerate
In order to improve their own strength and expand the international market, the domestic hardware companies will accelerate the integration of foreign enterprises through various means to improve product quality and competitiveness. In the United States, Japan and other countries continue to expand the traditional market, while in Southeast Asia, the Middle East, Russia, Europe, Africa, etc. will be fully flowering. Overall, China's hardware industry will continue the momentum of structural adjustment, but at the same time there will be some bright spots. Hardware companies polarization will become increasingly fierce, some companies do not adapt to market competition through different channels to withdraw from the market competition, and hardware giant will gradually surfaced.
